Coca-Cola Launches First Alcoholic Drink {Photo}

In a bid to faucet new markets and customers, Coca-Cola has formally launched its first alcoholic drink.

Coca-Cola has launched its first alcoholic drink, a lemon flavoured alcopop, in Japan in a bid to faucet new markets and customers.

In a worldwide first for the US drinks large, three fizzy lemon drinks went on sale on Monday.

The product goals at a rising market of younger drinkers – particularly girls.
Described by Coca-Cola as “distinctive” within the firm’s 125-year historical past, the three drinks vary from three to eight per cent alcohol.

Consistent with the corporate’s custom, the recipe is intently guarded however the drinks are modelled on the nation’s standard Chu-Hello drinks, often a mixture of native spirit and a spread of fruit flavours.

Chu-Hello – an abbreviation for shochu highball – has been marketed as an alternative choice to beer, proving particularly standard with feminine drinkers.

Native firms like Suntory, Asahi and Kirin at the moment dominate the sector for canned Chu-Hello drinks.

The most well-liked flavours are robust citrus ones resembling grapefruit or lemon, the latter one being the style Coca Cola now desires a share of.

Coca-Cola says there aren’t any plans to deliver the brand new drinks vary to markets outdoors Japan.

Alcopop drinks boomed in Europe and the UK within the 1990s with the likes of Smirnoff Ice and Bacardi Breezer changing into vastly standard.

They have been controversial, with issues they inspired younger folks to drink extra alcohol due to gentle drink-like style.

-Culled from BBC Information.