Adidas Signs Beyoncé To Signature Sneaker Deal

Complex is reporting that Beyonce has signed a new collaborative deal with Adidas.

According to the media house, the singer will become a creative partner for the brand which will include the launch of signature sneakers and apparel.

“This is the partnership of a lifetime for me. Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader,” Beyoncé said in a statement.

And this marks her first step into the footwear market.

She co-founded her own activewear brand, Ivy Park, in 2016, and the line is expected to be re-launched under the Adidas umbrella. Last November, Beyoncé’s Parkwood Entertainment company cut ties with partner Philip Green in the wake of sexual harassment allegations, resulting in the songstress taking full ownership of Ivy Park.